By: Satyendra Kumar Singh, Editor-ICN
MARKETING RESEARCH
This again is one of the interesting career fields to opt for. This looks into understanding market requirements before designing a product or analysing the factors why a product failed in the market. It helps in devising the strategies for advertisements, designing the layout of retail store etc.
The person opting for this career should have blend for analysis. The knowledge of statistics and mathematics is going to boost the career as a Market Research Analyst. The person must have good communication and presentation skills.
Courses
The major courses in Marketing Research are:
- B.Com (Business Mathematics and Statistics)
- B.Com (Financial Markets)
- B.Sc. (Maths)
- BBA (Marketing and Finance)
- M.Com. (Marketing)
- MBA (Business Analytics)
- MBA (Capital Market)
- MBA (Marketing)
Institutes
Some of the famous and highly sought colleges in India (in alphabetical sorted order) are:
- Indian Institute of Management (IIM)
- Jamnalal Bajaj Institute of Management Studies (JBIMS), Mumbai
- NarseeMonjee Institute of Management Studies (NMIMS), Mumbai
- SP Jain Institute of Management and Research (SPJMIR), Mumbai
